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welcome to our playground (2)

…in giving children the most magical childhood.

Because there is so much more to wonderful childhood memories than the sweet nostalgy we look back on them later. Seeds of curiosity, exploration, imagination as well as all necessary skills for the future are all wrapped up in our best days of childhood. The first three or six years of our lives are the most formative ones. They determine who we become and also how we shape the future world. As a society we have recognised and embraced the importance of these early childhood years – but have we made the right conclusion what our job is as parents and educators? We have become so obsessed with educating our children from early on – to fill them like little vessels – that in the meantime we have forgotten…

Free, unrestricted, child-led play is the way our children discover the world, gain the most important skills to conquer it, as well as the knowledge and confidence to change it later. And our task, just like of gardeners’, is to provide them with the right environment, the right kind of materials and protect their freedom to explore and grow. To be able to offer them the right, nurturing environment, we believe that understanding their development should always come first. Offering the right toys has to be more about the child and its needs, than the toys themselves. That’s why at Malih nog naokrog we always put play and a natural childhood in front of toys. 

We also believe that parenting and play are radical acts: they do not only have influence on our own children, but also the future of our world. Therefore beside a colourful, nature- and play-based childhood other things that are important to us (in the hope of a kinder future) is

respectful parenting and humanizing children;

promoting diversity and gender-neutral play;

ecological responsibility and sustainability;

long-term partnerships and community.

…and materials in our shop with all of these ideas in mind. Instead of fleeting trends or our adult comfort and lifestyle, we like to put our CHILDREN and their future into our focus, and provide a wide range of curated materials accordingly. 

We believe in offering toys that appeal to children’s senses and give them beauty. That reflect and connect them to the natural world. That inspire creative play, self-expression and become almost like an art material between their hands. That let them own their big discoveries and fuel their curiosity. That help them to become independent and self-assured. In short, we want to offer them experiences that help them build happy adults who can contribute to the our world. 

…in giving children the most magical childhood.

Because there is so much more to wonderful childhood memories than the sweet nostalgy we look back on them later. Seeds of curiosity, exploration, imagination as well as all necessary skills for the future are all wrapped up in our best days of childhood. The first three or six years of our lives are the most formative ones. They determine who we become and also how we shape the future world. As a society we have recognised and embraced the importance of these early childhood years – but have we made the right conclusion what our job is as parents and educators? We have become so obsessed with educating our children from early on – to fill them like little vessels – that in the meantime we have forgotten…

Free, unrestricted, child-led play is the way our children discover the world, gain the most important skills to conquer it, as well as the knowledge and confidence to change it later. And our task, just like of gardeners’, is to provide them with the right environment, the right kind of materials and protect their freedom to explore and grow. To be able to offer them the right, nurturing environment, we believe that understanding their development should always come first. Offering the right toys has to be more about the child and its needs, than the toys themselves. That’s why at Malih nog naokrog we always put play and a natural childhood in front of toys. 

We also believe that parenting and play are radical acts: they do not only have influence on our own children, but also the future of our world. Therefore beside a colourful, nature- and play-based childhood other things that are important to us (in the hope of a kinder future) is

respectful parenting and humanizing children;

promoting diversity and gender-neutral play;

ecological responsibility and sustainability;

long-term partnerships and community.

…and materials in our shop with all of these ideas in mind. Instead of fleeting trends or our adult comfort and lifestyle, we like to put our CHILDREN and their future into our focus, and provide a wide range of curated materials accordingly. 

We believe in offering toys that appeal to children’s senses and give them beauty. That reflect and connect them to the natural world. That inspire creative play, self-expression and become almost like an art material between their hands. That let them own their big discoveries and fuel their curiosity. That help them to become independent and self-assured. In short, we want to offer them experiences that help them build happy adults who can contribute to the our world.